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KitKat Sakura Maccha

Sakura, I’m sure you already know, is cherry blossom, and maccha is special powdered green tea.

And I hate to be cynical, but seeing as Nestlé Japan are, I’ll play too.

There’s such a thing as over-egging the cake.  Gilding the lily.  Mashing two national treasures together for no reason other than to shift product.

As we’ve seen before, Nestlé Japan like to bang that cherry blossom drum.  And we haven’t been short of maccha editions either.

And what you get when you put them both together is neither.  It certainly tastes of both, but why?  Like opera and freefall skydiving – you may love each individually, but I can’t think of a single reason to force them together.

KitKat Sakura Maccha

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KitKat Sakura (Exam Hell Edition)

This sakura edition KitKat is available, along with those pink gift boxes (big enough for two KitKats) from ガスト, バーミヤン, Jonathan’s, and other family restaurants in the Skylark group.

It’s for all those poor students currently enduring the bloodthirsty annual ritual of 受験地獄 (’Exam Hell’), a form of nationwide child abuse… err… growing up in Japan.

Of course KitKats are lucky in Japan – KitKat, or “キットカット” (”Kitto Katto”) sounds a bit like “きっとかつ” (”Kitto katsu”) which means ‘You’re sure to win’ roughly.

And as Nestle has very sensitively been cashing in on the annual bloodsport for years, Skylark decided to join in too.

4stars

KitKat Exam Hell Limited Edition

KitKat Yukimizakura

Goodness but the Sakura KitKat seems to come out earlier and earlier each year, doesn’t it. This year they admit it, but making it the ‘winter-blooming’ cherry-blossom.

Er, OK. But given the limited edition nature of these things, does that mean there’ll be another one when spring arrives and the regular sakura starts blooming?

3stars

KitKat 雪見桜 (Yukimizakura)

KitKat Sakura & Sakuranbo

The Cherry Blossom season’s just around the corner? Who are Nestlé trying to kid? There’s probably a Ministry of the Interior handbook that says when sakura season officially starts, and I’ll bet it doesn’t say January 1st.

Anyway this year’s Sakura Kat is a little different from last year’s. A little. The packet’s got a cherry on it. Didn’t have that last year. And it’s a bit more cherry-y too.

4stars

KitKat さくらとサクランボ

KitKat Sakura

Reckon Nestlé were pretty proud of this one. They got it into the shops long before the cherry trees blossomed and it was available for ages. Had a few of these, but a little too sweet (and let’s face it, unchocolatey) for the full 5 stars.

4stars

KitKat さくら