The makers seem to have started hedging their bets with recent new flavours.
Multibags’ contents are now often 50/50 – half are regular milk chocolate ordinary KitKat, the other half being the more outlandish flavour.
This is probably a good marketing ploy – I’d imagine consumers are less likely to want to buy a whole bag of a peculiar flavour if they think they might get stuck with handfuls of sweets they’re not going to eat. But with half the bag being the pure, unadulterated original, the risk is instantly halved. They’re evidently not all nutters at Nestlé Japan.
And after the dreadful summer that it’s been for KitKats, Mango Purin is not bad by comparison.